Marketing.demo

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1. Fill in the missing step in developing advertising strategy. 
2. What a view of market corresponds to the definition: Sell to people who never buy this product
3. What is the strategy: the manufacturer supplies dealers all marketing materials and dealers then promote it to customer?
4. What is the strategy: the manufacturer treats communications directly to the buyer, and the buyer requires the product from the dealer?
5. What is the pull strategy?
6. Which of the methods for the determination of money on advertising is the best?
7. Which method enables you to decide how much money you can spend on advertising?
8. Choose ways of putting the advertising message across (point out all the right cases).
9. What kind of media channels can be used for advertising (point out all the right cases)?
10. Which of these models are the models of advertising effect?
11. Expand the value of the letter E in the acronym AIETA.
12. What elements contains the advertising model of an existing product?
13. Which category of people is the target for advertising already known product?
14. What category of customers is a leader of opinion?
15. Which element of the promotion mix contains sponsorship?
16. What metrics should be used to measuring advertising effectiveness?
17. What is not included in the integrated marketing communications?
18. What are the reasons to apply the integrated marketing communications?