Marketing.d — Disynergy

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What is the aim of marketing?
What are the 4 p’s?
What is the definition of promotion?
Businesses that sell primarily to other businesses are in the process of
What is the marketing mix?
Process of communicating with potential customers to influence their buying behavior
Focuses on building long-relationships with customers
Marketing to a large group of people who might buy a product
Approach to business that focuses on satisfying customers as the achieving profit goals.
Consists of dynamic activities that identify, anticipate, customer demand while making profit
What is the advantage of global marketing?
Which question is not collecting qualitative data?
All the types of products that a company sells
Developing strategies for a product’s mix
What is the correct order of the Product Life Cycle?
Market improvements to product and look for ways to prevent decline are characteristics
Which of the following is an era of mass communication?
Which of these events happen occasionally as part of the linear model of mass communication?
A group of similar products with variations in design and quality to meet the needs of distinct customer group is
Channels of distribution are defined as
Which of the following statements it’s the definition of experiential marketing?
What type of experience is characterized by a short interaction at a venue like festival, event, fair or concert?
What type of experience is characterized by partners that are connected in some way?
Which of these options best describes opportunity cost?
If you watch a professional sporting event, you will see a lot of this type of experience
Which one of them is not a characteristic of good performance standards?
Identify the main problems of entering foreign markets
Marketing strategies are designed and implemented to do which of the following?
Which of the following is an important characteristic of marketing tactics?
A firms’ strategy is important because it shows
The moral aspect of marketing strategies
The process of dividing the customers into distinct groups with similar traits
The goals that marketing department wishes to achieve
Targets specific segments in the marketplace
The method that relates to distribution channels
The part of the extended marketing mix that focuses on the procedures
Measures the degree of competition in a marketplace
A forecasting technique predicting future trends by past data
All aspects of the core product including tangible attributes is known as
Which element of the marketing mix is a source of revenue for the business?
Choose an example of good customer service
Competitors should be analyzed concerning their:
The most important way to maintain customer loyalty is
What is a good way to attract customers from competitors?
Identify the benefits of good customer service to the business
Coca-Cola decided to sell their brand of mineral water called Dasani in the Malaysian market. This is an example of what type of business strategy.
A product or service that an organization’s customers place a greater value on than similar offering from a competitor is the definition of:
___________ costs mean manipulating costs to make customers reluctant to switch to another product
When a company develops unique differences in its products or services with the intent to influence demand it is called ________________ ___________
Four competing philosophies strongly influence the role of marketing and marketing activities within an organization. Which if the following is not a component of market orientation?
This is needed when business processes include some form of automation and information technology.
What does ERP stand for?
What is at the heart of any ERP system?
In a process-oriented organization, who is directly accountable for poor performance of a process?
What is the primary difference in an organization before and after an ERP installation?
Complete the sentence: A business plan…
Which part of the business plan explains the process of attraction of customers to your business and how you determined the appropriate customers?
What are the advantages of creating a business plan?
What part of the plan focuses on what you are selling and the benefits that the customers will receive (the cost of the marketed items/acts)?
Common features of e-commerce include:
The core values, beliefs, and assumptions that are widely shared by members of an organization are termed:
Organization culture consists of the core values, beliefs, and assumptions that are widely shared by members of an organization. What purpose does it serve?
Which of the following is not the objectives of giving an effective evaluation?
Nonverbal communication when people look each other in the eyes
Type of speech where the speaking is showing the audience how to make or do something
Information about the outcomes of past or present activities or a system’s operations results is best described as _.
What is creativity?
______________ is a payment system that rewards people for who meet set targets over a period.
Isaac feels like his hard work is never recognized. Which level of needs (Maslow) is not being satisfied?
Which of the following does NOT demonstrate creativity and resourcefulness?
What is the term for a shop that is both online and on the high street?
What is a key advantage of online shop?
Which of the following would you need to create an online shop?
Which of the following is not an advantage to customers while buying online?
A type of performance-based advertising where you receive commission for promoting someone else’s products and services on your website
Strategic planning for change is …
Change process that involves Design, Develop and Deliver is __________ side of change
Testimonials are more effective if the buyer is in the _________ stage of marketing
which website metric tells you how many of your website visitors view only one page?
What is the main goal of social media and digital marketing?