PR communications.d

Скачать тест — (PR communications.d_e3b7e329.pdf)

What is Public Relations?
What does Competence in Convergence mean?
Who are the Stakeholders in Public Relations?
What is the role of a writer in Public Relations?
What are the Core Values of Public Relations?
What is the importance of behavior in Public Relations?
What are Ethical Standards in Public Relations?
What is the process of Decision Making in Public Relations?
What are some factors that can influence Public Relations?
What is the importance of Transparency in Public Relations?
What is the term used to describe the individuals or groups to whom a message is targeted?
Which of the following is an example of a medium used in communication?
What is the key to simplifying complex content in a message?
What is ambiguity in communication?
What is the purpose of using correct grammar in a message?
Which of the following is an example of a verb?
What is the best way to ensure that a message is received by the intended recipient?
Which of the following is an example of a content strategy for a message?
What is the role of ethical standards in Public Relations?
What is the purpose of taking one step at a time when conveying a message?
What is the first step in conducting research for public relations?
What is the purpose of identifying public segments in PR research?
What are the three categories of research for the PR writer?
What are examples of secondary sources for PR research?
What are examples of primary sources for PR research?
What is a communication audit?
What is the purpose of testing readability in PR writing?
What is the difference between primary and secondary research?
What is the purpose of exploratory research in PR?
What is the purpose of descriptive research in PR?
What is a media kit?
What is the purpose of a media kit?
What are some components of a media kit?
What is the purpose of media pitches?
What is a backgrounder?
What is a column?
What is a public service announcement?
How is a media kit used?
What is the purpose of a backgrounder?
What is the primary purpose of a news release?
Which of the following is not an element of a news release?
What is the recommended length for a news release?
What is the purpose of a media pitch?
What is a backgrounder?
Which of the following is not a type of media kit?
What is a public service announcement (PSA)?
What is the primary purpose of a communication audit?
What is the purpose of testing readability?
What is the recommended length for advertising copy?
What is the main purpose of an email?
What is the primary audience for a memo?
Which of the following is an example of a formal letter?
What is the primary goal of a proposal?
What is the first step in organizing a proposal or report?
Which of the following is an example of a direct response message?
Which of the following is a common format for memos?
Which of the following is an example of an informal letter?
What is the purpose of an annual report?
Which of the following is a common way to distribute news releases electronically?
Which of the following is not a common purpose of a newsletter?
Which of the following is an example of a feature article in a newsletter?
Which of the following is a common format for a newsletter?
What is a masthead in a magazine or newsletter?
Which of the following is a common feature of a brochure?
Which of the following is a common purpose of a brochure?
Which of the following is an important factor to consider when designing a brochure?
Which of the following is a common type of article in a magazine?
What is a table of contents in a magazine or newsletter?
Which of the following is a common feature of a newsletter?
What are the types of speeches?
What should be the primary focus of a persuasive speech?
What is an impromptu speech?
What is an extemporaneous speech?
What is the primary goal of a persuasive speech?
What is the best way to engage an audience during a speech?
What is the purpose of a presentation script?
What should be the tone of a formal speech?
What should be the primary goal of an informative speech?
What is the difference between a speech and a presentation?